Bringing a Slogan to the Table

Hey Ya'll,

I'm writing to bring you two pieces of good news: 1. We finally picked a slogan, and 2. Our season officially ended two weeks ago. We'll start with good news #2. The end of a season can mean some bad things such as: dead plants, freezing days, darkness, no sales. But it also means a few good things: REST, sleep (is that redundant?), planning, networking, building, etc... Needless to say, we harvested our last big Oklahoma Food Coop order of spinach and turnips just in time! Spinach and Turnips are some of the hardiest vegetables around. They withstood temperatures as low as 23F (maybe lower?) this December without losing quality. But the night after we harvested, it finally dropped to 16F and that was the end. Amazingly, the plants are still alive, its just that they are too damaged to sell.

Good news #1 is that we picked a slogan. We hope you like it. We worked hard on it. We have at least 6 pages of brainstorming. Lists and lists of words and phrases. We even created a scoring system and rated each slogan. Of course, we came up with some funny ones that I have to share:


Hot Fields, Sexy produce

Inexperience in Action

If We Can't Do it, No One Can!

Yes We Can!

I think that last one is trademarked:) We decided to go with a slightly more reasonable one: "Bringing Sustainability to the Table". Hopefully it gets the point across.

We don't really know what to do with ourselves now... our plants are dead, we finally picked a slogan, and it's freaking cold outside.... but wait... I remember now... we have to build a pond (or a well?), weld some implements, fix a tractor, build a harvest wagon, vegetable cooler, and shed, order seeds, come up with some marketing materials, finish our planting calendar, plow up a few more acres.... I think we'll find plenty to do until February 15th!

Thanks for reading; I hope you all are having a wonderful new year. The days are getting longer!!

-Chelsea